Avoid These Repurposing Mistakes

Many creators hurt their reach by reposting blindly. Learn the most common cross-posting mistakes and how to avoid them with platform-aware tweaks.

Creator Tips

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5 min read

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Aug 1, 2025

Cross-posting content is smart—but only if you do it right.

Too many creators copy-paste without thinking, and end up hurting their performance. Let’s fix that.

⚠️ 5 Common Repurposing Mistakes

  1. Not Updating Captions
    Instagram captions can be casual. LinkedIn needs context. YouTube prefers SEO-friendly phrasing.
    👉 Always write platform-specific captions.

  2. Reusing the Same Thumbnail Everywhere
    A YouTube thumbnail might feel “clickbaity” on LinkedIn.
    👉 Adjust your visual to fit the platform's tone.

  3. Copying Metadata Blindly
    Each platform values different signals—keywords, hashtags, links.
    👉 Generate metadata based on the platform’s algorithm.

  4. Posting Everything at the Same Time
    This kills your momentum and reach.
    👉 Use smart scheduling to post when your audience is active.

  5. Using Outdated CTAs
    “Link in bio” doesn’t work on LinkedIn.
    👉 Make sure your CTA matches the platform.

🔧 Smart Fix:

GoPost helps you repurpose correctly—not just repost blindly. It generates new metadata, lets you change thumbnails, and schedule smartly—without resizing or editing your video.

Final Thought:

Repurposing is powerful. Just make sure you’re doing it intentionally, not lazily.