Repurpose Smarter, Not Harder

If you’re constantly making new content but still not growing, you might be creating too much and repurposing too little.

The 80/20 rule—also known as the Pareto Principle—applies perfectly to content: 80% of your results come from 20% of your content.

💡 The Strategy

Instead of pushing out fresh content every day, find your top-performing content—the 20%—and make it work harder across platforms.

Let’s say you made a killer YouTube video that got good engagement. Here’s how to repurpose it without resizing or re-editing:

✅ Step-by-Step Repurposing:

1. Select a Strong Original Video
   Look for high-performing YouTube, TikTok, or Instagram videos.

2. Generate Platform-Specific Metadata

   • Write a new title for Instagram Reels

   • Draft a different description for LinkedIn

   • Add fresh tags for TikTok

3. Update the Thumbnail
   Use a new image to fit the vibe of the new platform—even if the video itself stays the same.

4. Smart Scheduling
   Don’t post all versions at once. Stagger your uploads for better visibility.

🔧 Tool Tip:

A platform like GoPost makes this entire process faster—by letting you migrate content between platforms, generate new metadata and thumbnails, and schedule your posts smartly.

Final Thought:

You don’t need to create more. You just need to repurpose what works—strategically.