{"id":1706,"date":"2026-06-18T17:39:46","date_gmt":"2026-06-18T12:09:46","guid":{"rendered":"https:\/\/blog.gopost.io\/?p=1706"},"modified":"2026-06-18T17:39:46","modified_gmt":"2026-06-18T12:09:46","slug":"what-is-a-ugc-creator","status":"publish","type":"post","link":"https:\/\/blog.gopost.io\/what-is-a-ugc-creator\/","title":{"rendered":"What Is a UGC Creator (And How to Become One)"},"content":{"rendered":"<p><b>Key Takeaways<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A UGC creator makes branded content that looks like organic customer content. No following required, brands pay for the content itself<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entry-level creators earn $50\u2013$100 per video, full-time creators with repeat clients make $5,000\u2013$8,000+\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usage rights are separate from your base rate; always price them in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can find UGC creators via dedicated platforms (Billo, Insense, Influee), social media hashtags, or creator marketplaces like Collabstr<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most common UGC formats are testimonials, unboxings, tutorials, before-and-afters, and reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">86% of consumers trust UGC over brand-produced content, and UGC on landing pages can lift purchase likelihood by up to 4.6%<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">User-generated content is everywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That skincare review you watched before buying, the honest phone unboxing on your TikTok FYP, the &#8220;does this actually work?&#8221; tutorial?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Someone got paid to make all of that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&#8217;re UGC creators, and brands are spending serious money on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve been thinking about getting into this space, or you&#8217;re a brand trying to figure out how to work with UGC creators, this guide covers everything you need to know.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What Is a UGC Creator?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A UGC creator produces branded content that looks and feels like something a real customer made. They create brand-focused content in a natural, authentic, user-first style, usually for a company to use on its own marketing channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think product demos, unboxing videos, testimonials, tutorials, before-and-after clips, and short-form social posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The big distinction: brands pay content creators to create pieces of content for them, which they then post on their own brand channels, rather than paying influencers to promote the product on their channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need a following or <\/span><span style=\"font-weight: 400;\">a camera crew. <\/span><span style=\"font-weight: 400;\">Just make content that feels genuine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">86% of consumers think UGC is the most authentic form of content, and 90% prefer to see brand content from real customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why brands aren&#8217;t waiting around for organic posts to appear;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&#8217;re paying creators to generate them on demand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How to Become a UGC Creator<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Pick a niche<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first step is defining your niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can&#8217;t create content unless you know what you&#8217;re passionate about and what you want to share with others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beauty, tech, fitness, home goods, food, pick something you actually use and understand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niche knowledge shows up on camera.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Build a portfolio (even without brand deals)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before any brand will pay you, they need to see what you can make.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Film mock product reviews of things you already own. Record yourself using a skincare product, test out a gadget, or show a before-and-after cleaning hack.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These samples become your pitch.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Set up your profiles<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your social profiles are your storefront.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clean bio explaining that you&#8217;re a UGC creator available for brand collaborations, a link to your portfolio, and consistent content in your niche all help brands find you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need 10,000 followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to look like you know what you&#8217;re doing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Start pitching brands<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Scan job boards for listings, make a list of smaller brands that already use UGC, and reach out with a link to your portfolio and a rundown of why you&#8217;d like to help promote their products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every pitch should be tailored to the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also join platforms that connect creators with brands directly: Billo, Insense, Trend, and Collabstr are popular options.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Deliver, invoice, repeat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve delivered your first paid content, get your invoice out immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No invoice, no payment. Platforms like Bonsai or Honeybooks can automate invoices for a small fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a few successful projects under your belt, raise your rates, ask for testimonials, and build toward repeat clients.<\/span><\/p>\n<p><b>A note on distribution:<\/b><span style=\"font-weight: 400;\"> once brands start using your content across their social channels, they&#8217;ll often want it scheduled and repurposed across platforms. That&#8217;s where a<\/span><a href=\"https:\/\/gopost.io\/bulk-scheduling\"> <span style=\"font-weight: 400;\">social media scheduling tool<\/span><\/a><span style=\"font-weight: 400;\"> like GoPost comes in. Brands can bulk-schedule and cross-post their UGC across Instagram, YouTube, LinkedIn, and more without manual uploads every time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How Much Do UGC Creators Make?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The pay varies a lot depending on your experience, niche, and what you&#8217;re delivering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2025, the average price for a single UGC video falls between $150 and $212, but the median rate sits around $175, which gives a clearer picture of what most creators actually earn per video. (For a detailed breakdown by experience level,<\/span><a href=\"https:\/\/influee.co\/blog\/ugc-price\"> <span style=\"font-weight: 400;\">Influee&#8217;s UGC pricing guide<\/span><\/a><span style=\"font-weight: 400;\"> is a solid reference.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entry-level creators producing simple vertical videos with minimal editing typically earn in the $50\u2013$100 per video range.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mid-level creators with stronger production value or niche expertise move into $150\u2013$500.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Established creators with proven track records, advanced editing skills, or scripting ability command $500+ before licensing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a monthly basis, part-time creators producing 15\u201320 videos a month make $1,200\u2013$3,000\/month. Full-time with repeat clients, that range climbs to $5,000\u2013$8,000+.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usage rights also affect your rate. Plan on adding 30\u201350% for extended ad usage, and perpetual licensing rights can add 100\u2013150% on top of your base rate. If a brand wants to run your video as a paid ad on Meta for six months, that&#8217;s worth more than a one-time organic post.<\/span><\/p>\n<h2><b>How to Find UGC Creators<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a brand looking to source UGC, you have a few options:<\/span><\/p>\n<h3><b>Dedicated UGC platforms<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tools like Billo, Insense, Influee, and JoinBrands match your brief with vetted creators. You get deliverables fast, and the platform handles escrow and contracts. No legitimate UGC platform charges creator fees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms earn commission from brands (typically 10\u201330%).<\/span><\/p>\n<h3><b>Social media search<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hashtags like #UGCCreator or #ContentForBrands on TikTok and Instagram surface creators who align with your brand&#8217;s vibe. DM the ones whose style matches what you need.<\/span><\/p>\n<h3><b>Creator marketplaces<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Websites like Upfluence and Collabstr let you search UGC creators by niche, engagement rate, and region.<\/span><\/p>\n<h3><b>Agencies<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Agencies offer a more managed experience, handling outreach, contracts, and quality control, which saves time and improves consistency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands already producing UGC at volume, the next bottleneck is usually distribution. GoPost&#8217;s cross-posting feature lets you pull content directly from Instagram and publish it to YouTube, LinkedIn, and other platforms without re-uploading each time. This keeps your UGC working across every channel it belongs on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related: <\/span><a href=\"https:\/\/gopost.io\/blog\/repurposing-video-content\/\"><span style=\"font-weight: 400;\">What Is Video Content Repurposing<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Benefits of Working with a UGC Creator<\/b><\/h2>\n<h3><b>It converts better than traditional ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers trust UGC 2.4x more than brand-created content, and incorporating UGC into landing pages increases purchase likelihood by up to 4.6%.<\/span><\/p>\n<h3><b>It&#8217;s cost-effective<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike traditional influencer marketing, where you&#8217;re paying for reach, UGC focuses on relatable, authentic content that performs well in ads and organic posts. You get high-quality creative without agency production costs.<\/span><\/p>\n<h3><b>It scales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can brief five creators simultaneously, test which format resonates, and double down on what works, all without waiting months for an agency campaign.<\/span><\/p>\n<h3><b>It gives you content across every format<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A single UGC creator can deliver a 30-second testimonial, a 60-second tutorial, a static product shot, and a voiceover version for ads, all from the same brief.<\/span><\/p>\n<h3><b>It builds social proof at speed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Video UGC generates more likes, shares, and comments than standard branded content, which helps with organic reach in addition to paid performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>UGC Content Creation Examples<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not all UGC looks the same. Here are the formats brands use most:<\/span><\/p>\n<h3><strong>Testimonials<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Testimonial UGC videos feature real customers giving an honest opinion about a product: what they love, what could be improved, and how it helped them. They&#8217;re essentially word-of-mouth in visual form, delivering exactly what shoppers need to ease doubts.<\/span><\/p>\n<h3><strong>Unboxings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Unboxings are especially effective for products with premium packaging, limited editions, subscription boxes, and tech products. On TikTok and Instagram Reels, unboxing videos accumulate millions of daily views.<\/span><\/p>\n<h3><strong>Tutorials<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Step-by-step walkthroughs showing how a product actually works. Tutorial videos have a longer lifespan than other formats because people keep searching for &#8220;how to use X&#8221; long after launch.<\/span><\/p>\n<h3><strong>Before &amp; After<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Strong for skincare, cleaning, fitness, and home products. The format delivers visual proof without requiring the viewer to take anyone&#8217;s word for it.<\/span><\/p>\n<h3><b>Reviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Video reviews work particularly well as paid ad creatives. Data shows ads with UGC review format achieve up to 30% better conversion rates. If you want to see what high-performing review and testimonial UGC actually looks like in practice,these <\/span><a href=\"https:\/\/billo.app\/blog\/ugc-video-examples\/\"><span style=\"font-weight: 400;\">UGC video examples<\/span><\/a><span style=\"font-weight: 400;\"> are worth a look.<\/span><\/p>\n<h3><b>Lifestyle integrations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of talking directly about a product, the creator weaves it into their routine. Less salesy, higher retention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>UGC Content Creators FAQ<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">What equipment do UGC creators need to get started?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Less than you&#8217;d expect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A modern smartphone with decent low-light performance covers the basics. Most UGC is shot vertically on a phone anyway.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ring light ($20\u2013$50) and a small tripod handle the setup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you grow, you might add an external microphone for cleaner audio and a basic backdrop or two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content quality matters more than the gear.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How long does a typical UGC project take to complete?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A standard single video, brief to delivery, usually takes 3\u20137 days. That includes reviewing the brief, filming, editing, and any back-and-forth on revisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Larger packages with multiple deliverables or complex product categories can run 1\u20132 weeks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rush delivery is possible on most platforms for an added fee (typically 25\u201350% on top of the base rate).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Can UGC creators work with multiple brands at the same time?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, and most do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with multiple brands simultaneously is standard practice, especially since no two briefs are usually in the same product category.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main thing to watch: some brands include exclusivity clauses in their contracts (particularly in competitive categories like supplements or software), which restrict you from creating content for direct competitors for a set period.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always read the contract before signing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are common mistakes new UGC creators make?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Underpricing is the most common one. Setting rates so low that brands see you as a test rather than a professional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not including usage rights in your pricing is a close second: if a brand runs your video as a paid Meta ad for three months, that&#8217;s worth significantly more than a base rate covers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other common missteps: ignoring the brief and creating off-brand content, delivering late without communication, and skipping the invoice step entirely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treat it like a freelance business from day one, and the work compounds quickly.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways A UGC creator makes branded content that looks like organic customer content. No following required, brands pay for the content itself Entry-level creators earn $50\u2013$100 per video, full-time creators with repeat clients make $5,000\u2013$8,000+\/month Usage rights are separate from your base rate; always price them in You can find UGC creators via dedicated platforms (Billo, Insense, Influee), social media hashtags, or creator marketplaces like Collabstr The most common UGC formats are testimonials, unboxings, tutorials, before-and-afters, and reviews 86% of consumers trust UGC over brand-produced content, and UGC on landing pages can lift purchase likelihood by up to 4.6% &nbsp; User-generated content is everywhere.\u00a0 That skincare review you watched before buying, the honest phone unboxing on your TikTok FYP, the &#8220;does this actually work?&#8221; tutorial?\u00a0 Someone got paid to make all of that.\u00a0 They&#8217;re UGC creators, and brands are spending serious money on them. If you&#8217;ve been thinking about getting into this space, or you&#8217;re a brand trying to figure out how to work with UGC creators, this guide covers everything you need to know. &nbsp; What Is a UGC Creator? A UGC creator produces branded content that looks and feels like something a real customer made. They create brand-focused content in a natural, authentic, user-first style, usually for a company to use on its own marketing channels.\u00a0 Think product demos, unboxing videos, testimonials, tutorials, before-and-after clips, and short-form social posts. The big distinction: brands pay content creators to create pieces of content for them, which they then post on their own brand channels, rather than paying influencers to promote the product on their channels.\u00a0 You don&#8217;t need a following or a camera crew. Just make content that feels genuine. 86% of consumers think UGC is the most authentic form of content, and 90% prefer to see brand content from real customers.\u00a0 That&#8217;s why brands aren&#8217;t waiting around for organic posts to appear;\u00a0 They&#8217;re paying creators to generate them on demand. &nbsp; How to Become a UGC Creator 1. Pick a niche The first step is defining your niche.\u00a0 You can&#8217;t create content unless you know what you&#8217;re passionate about and what you want to share with others.\u00a0 Beauty, tech, fitness, home goods, food, pick something you actually use and understand.\u00a0 Niche knowledge shows up on camera. 2. Build a portfolio (even without brand deals) Before any brand will pay you, they need to see what you can make.\u00a0 Film mock product reviews of things you already own. Record yourself using a skincare product, test out a gadget, or show a before-and-after cleaning hack.\u00a0 These samples become your pitch. 3. Set up your profiles Your social profiles are your storefront.\u00a0 A clean bio explaining that you&#8217;re a UGC creator available for brand collaborations, a link to your portfolio, and consistent content in your niche all help brands find you.\u00a0 You don&#8217;t need 10,000 followers.\u00a0 You need to look like you know what you&#8217;re doing. 4. Start pitching brands Scan job boards for listings, make a list of smaller brands that already use UGC, and reach out with a link to your portfolio and a rundown of why you&#8217;d like to help promote their products.\u00a0 Every pitch should be tailored to the brand. You can also join platforms that connect creators with brands directly: Billo, Insense, Trend, and Collabstr are popular options. 5. Deliver, invoice, repeat Once you&#8217;ve delivered your first paid content, get your invoice out immediately.\u00a0 No invoice, no payment. Platforms like Bonsai or Honeybooks can automate invoices for a small fee. Once you have a few successful projects under your belt, raise your rates, ask for testimonials, and build toward repeat clients. A note on distribution: once brands start using your content across their social channels, they&#8217;ll often want it scheduled and repurposed across platforms. That&#8217;s where a social media scheduling tool like GoPost comes in. Brands can bulk-schedule and cross-post their UGC across Instagram, YouTube, LinkedIn, and more without manual uploads every time. &nbsp; How Much Do UGC Creators Make? The pay varies a lot depending on your experience, niche, and what you&#8217;re delivering. In 2025, the average price for a single UGC video falls between $150 and $212, but the median rate sits around $175, which gives a clearer picture of what most creators actually earn per video. (For a detailed breakdown by experience level, Influee&#8217;s UGC pricing guide is a solid reference.) Entry-level creators producing simple vertical videos with minimal editing typically earn in the $50\u2013$100 per video range.\u00a0 Mid-level creators with stronger production value or niche expertise move into $150\u2013$500.\u00a0 Established creators with proven track records, advanced editing skills, or scripting ability command $500+ before licensing. On a monthly basis, part-time creators producing 15\u201320 videos a month make $1,200\u2013$3,000\/month. Full-time with repeat clients, that range climbs to $5,000\u2013$8,000+. Usage rights also affect your rate. Plan on adding 30\u201350% for extended ad usage, and perpetual licensing rights can add 100\u2013150% on top of your base rate. If a brand wants to run your video as a paid ad on Meta for six months, that&#8217;s worth more than a one-time organic post. How to Find UGC Creators If you&#8217;re a brand looking to source UGC, you have a few options: Dedicated UGC platforms:\u00a0 Tools like Billo, Insense, Influee, and JoinBrands match your brief with vetted creators. You get deliverables fast, and the platform handles escrow and contracts. No legitimate UGC platform charges creator fees.\u00a0 Platforms earn commission from brands (typically 10\u201330%). Social media search:\u00a0 Hashtags like #UGCCreator or #ContentForBrands on TikTok and Instagram surface creators who align with your brand&#8217;s vibe. DM the ones whose style matches what you need. Creator marketplaces:\u00a0 Websites like Upfluence and Collabstr let you search UGC creators by niche, engagement rate, and region. Agencies:\u00a0 Agencies offer a more managed experience, handling outreach, contracts, and quality control, which saves time and improves consistency. For brands already producing UGC at volume, the next bottleneck is usually distribution. GoPost&#8217;s cross-posting feature lets you pull content directly from Instagram and publish it to<\/p>\n","protected":false},"author":274873976,"featured_media":1708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1361,1362],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-tips","category-social-media-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a UGC Creator (And How to Become One)<\/title>\n<meta name=\"description\" content=\"UGC creators make branded content that brands actually use in ads, no following needed. 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